What is a Law Firm?

Why Is Marketing Important In A Law Firm?

Why is marketing important for a law firm? Today, we ask ourselves this question. Does my firm really need to do marketing? Will I not have enough with the clients that come from referrals from previous clients? If you are a newly established lawyer, there are not many past clients to draw on. Let’s see whether or not it is worth doing marketing and why. Inquiring into the question does not commit us to anything, if anything, to questioning our previous mental schemes.

Marketing Applied to Legal Professions: Practices And Tips

Thanks to the liberalization of professions associated with law, lawyers and law firms can invest in marketing actions to make themselves known to potential clients and gain recognition on the web or wherever their prospects may be concentrated. In this way, marketing is understood as a set of techniques that aim to develop a commercial strategy and study the market in order to remain visible in a dynamic competitive universe. Focusing on marketing applied to legal professions and on the many tips and practices to implement to increase the notoriety of your firm is an unavoidable dynamic in any free and competitive market.

The legal profession is a free market. The legal profession is a market with a very high supply of workers. This leads to competitiveness. Competition forces us to compete.

Legal Marketing Is Perfectly Compatible with Lawyers

Competition and the pressure on prices and fees experienced by lawyers in recent decades have given rise to what is known as legal marketing. This marketing logic imported directly from the United States is of particular importance in our legal sector, with more and more law firms convinced of the commercial dynamics of the profession.

Previously, lawyers were limited in their use of communication and marketing techniques to find new clients and promote their services. This liberalization further justifies the use of communication agencies for lawyers   (such as Clipping, for example, which supports law firms in designing marketing strategies). The objective of legal marketing is simple: it is about “promoting” the legal service provided by a lawyer or law firm to potential clients.

Legal marketing thus responds perfectly to the logic of liberalization. Marketing allows us to rethink the “lawyer-client relationship” and to place the “consumer of law” at the center of the lawyer’s service. In addition, legal marketing complies with the ethical standards that lawyers must follow.

The objectives of legal marketing

Legal marketing revolves around four distinct objectives: “attraction,” “conversion,” “brand image,” and finally, “loyalty.”

Attracting new clients is the raison d’être of marketing applied to the legal professions. The main objective shown here is to increase the market share of the law firm, reach the most significant possible number of potential clients, and, therefore, increase the workload (and turnover).

Conversion is what is commonly referred to as CRM, i.e., return on investment. Here, the goal is to reduce the cost and investment of the number of clients who actually come into contact with the law firm.

Legal marketing also aims to improve the brand image of the law firm. The goal is to enhance the perception that potential clients have of the structure that is likely to host them and provide them with a service.

Ultimately, the goal of legal marketing is to “retain” clients. In this way, if the consumer is satisfied with the legal service provided by the lawyer, he or she will not hesitate to use his or her services again.…

What Does a Law Attorney Do?

A law attorney, often referred to simply as a lawyer, is a licensed professional who provides legal advice, represents clients in legal matters, and advocates for justice within the framework of the law. Attorneys play a critical role in both civil and criminal cases, helping individuals, businesses, and organizations navigate the legal system. Their work ranges from offering counsel on everyday legal issues to representing clients in complex litigation. Here’s a closer look at the roles, responsibilities, and importance of law attorneys.

Types of Law Attorneys

These are the different types of lawyers that exist and their main functions:

Civil Lawyers

They are those who handle everything stipulated in the Civil Code, working with both natural and legal persons. Their work covers a wide variety of cases, including contractual disputes, claims for damages, and other types of civil litigation. It should be noted that civil lawyers can have different specializations, considering the breadth of this branch of law.

Family Lawyers

As mentioned, a civil lawyer can specialize specifically in family issues in order to handle disputes that may arise in family relationships. These professionals do not limit themselves to handling divorce or custody cases; they also act as mediators in family disputes, striving to find solutions that benefit all parties. In addition, they handle paternity and filiation cases and provide advice on the processes of emancipation of minors.

Commercial Lawyers

In addition to being governed by the Civil Code, these lawyers handle everything related to commercial laws, that is, the relationships between companies or businessmen and merchants. They also seek compliance with contracts made with the will and consent of the parties.

Administrative Lawyers

Administrative lawyers ensure compliance with various administrative resolutions, regulating the relationship between the administered and the State, ensuring that the government’s actions are legal and equitable, and providing effective defense in this specific field that regulates interactions between citizens and the State. Their functions are performed in the public sector.

Labor Lawyers

Aspects such as the relationship between employers and employees, labor rights, working conditions and applicable regulations are vital areas where the labor lawyer plays an essential role. In Ecuador, lawyers specializing in Labor Law seek the protection of the rights of people within their jobs, thus resolving disputes between workers and their employers, which may be a private company or the public administration.

Corporate Lawyers

These types of lawyers provide legal advice that revolves around companies. They participate in the entire process, from the creation of the company to its legal development, with the aim of ensuring that it is established in compliance with all legal requirements and acting if any controversy arises.

Criminal Lawyers

A criminal lawyer complies with the provisions of the Comprehensive Organic Criminal Code, working with the different crimes stipulated in said legal body. The criminal lawyer not only defends in crime cases but also ensures that the procedures and guarantees established by law are respected. In the event that the lawyer defends the victim, he or she will be responsible for filing the respective complaint and participating in the process to protect the victim and to achieve a fair sentence according to the crime.…

The Importance of Law Attorneys

Lawyers’ labor allows for the upkeep of the rule of law and guarantees that justice is served. Whether they are defending a person’s rights in a criminal case or ensuring justice in business transactions, lawyers are crucial to society’s functioning. Not only do they represent their clients, but they also offer astute legal advice that helps prevent legal problems before they arise.

Interacting with a lawyer can significantly influence the results for individuals and businesses alike. In matters precisely, an effective legal team could mean the contrast between being found not guilty or convicted. Regarding disputes, lawyers may facilitate settlements to prevent costly lawsuits.

Moreover, attorneys ensure that legal procedures are followed correctly, which helps uphold fairness in the judicial system. They act as intermediaries, ensuring that complex laws and regulations are understood and appropriately applied in various contexts.

Primary Responsibilities of Law Attorneys

1. Legal Advice and Counsel: Attorneys provide advice to clients on a wide variety of legal issues. This could involve business contracts, family law matters like divorce or custody, personal injury claims, intellectual property rights, and many other areas. Their role is to assess the legal issues at hand, explain the law, and offer strategic solutions or actions clients should take.
2. Representation in Court: One of the most well-known roles of attorneys is their ability to represent clients in court. Whether in civil or criminal cases, attorneys act as advocates, presenting evidence, cross-examining witnesses, and making arguments to support their client’s position. In criminal law, defense attorneys represent individuals accused of crimes, while prosecuting attorneys represent the government in bringing charges against defendants.
3. Drafting Legal Documents: Attorneys are responsible for drafting various legal documents, such as contracts, wills, deeds, and pleadings. These documents must be precise and adhere to the legal standards of the jurisdiction to ensure they are enforceable in court. This work requires a deep understanding of legal language and statutory requirements.
4. Negotiation: Outside of the courtroom, attorneys frequently engage in talks. This might involve settling disputes between two parties to avoid a court trial. For example, personal injury lawyers may negotiate settlements with insurance companies on behalf of their clients, while corporate lawyers may negotiate deals and agreements between businesses.
5. Legal Research: Legal research is a critical part of an attorney’s job. They must stay up-to-date with laws, regulations, and judicial decisions that might affect their clients’ cases. Research helps attorneys prepare for court, draft legal arguments, and provide informed advice to clients.

Personal Injury

If you have been seriously injured because someone was negligent, you may be eligible for an amount of compensation. Our civil justice system and laws regarding injury rely on the concepts of accountability and prevention to achieve their goals. To enhance the safety of our community for residents and employees, this system serves two purposes: providing support to injured individuals and preventing dangerous actions from recurring.

What types of injuries qualify as injuries?

If someone’s negligence leads to harm to you or others around you, legally provided compensation is available.   The types of injuries involved in the cases we handle are many and include traumatic brain injuries or brain damage, paralysis, burns, fractures, amputations, spinal cord injuries, and orthopedic injuries, among others.

Personal injury lawsuits can involve injuries arising from a wide range of incidents; transportation accidents, including car accidents, tractor-trailer crashes, airplane accidents, tour bus crashes, boat accidents, personal watercraft accidents, and train derailments often cause these injuries.

Sometimes serious injuries are the result of dangerous premises, such as a slip or trip hazard at a restaurant, shopping mall, nightclub, or gas station or safety violations at a construction site.

Negligent or inadequate security at these establishments can also result in visitors being shot, stabbed, or beaten, resulting in severe or even fatal injuries.

These categories are the most common scenarios where people suffer harm due to negligence. There are many others.

How to know if you have a personal injury case

To determine if you have a viable personal injury case, you should speak with an experienced personal injury attorney, one with a track record of success, the experience, and the resources to take a case all the way to trial if necessary to achieve fair compensation.

Responsibility of establishments

When you find yourself in a restaurant, shopping mall, synagogue, resort, or business space—that is, when you are in a place other than your own home—you have a right to expect that you will be safe and that you will not come to harm. Premises liability is a category of personal injury that includes accidents and injuries that occur due to the negligence or dangerous conduct of the person or entity responsible for keeping these places safe.

Personal injury arising from criminal activity

The world we live in is far from perfect; bad people do bad things and commit crimes, and when those crimes can cause personal injury or even death, criminals are held accountable in a criminal court.

What many people don’t appreciate is that criminal courts aren’t the only ones that can be involved when someone is the victim of a violent crime. If the business or property owner where the crime occurred failed to provide adequate security, they can be held liable for the resulting damage in civil court.

As such, this category of personal injury cases often overlaps with premises liability. Here are some examples that would fall into this category:

• Injury or death from violent crimes.
• Assault and battery.
• Rights of crime victims.
• Atm robbery victims.
• Sexual assault

Personal injuries resulting from product failures

Sometimes, a person suffers damage to their own home or vehicle; the damage may be considered a personal injury when it occurs as a result of the negligence of a manufacturer who designed, built, marketed, and sold a dangerously defective product that caused the injury. Product failure cases in this category include:

• Design flaws.
• Manufacturing defects.
• Marketing defects.

Personal Injury Due to Negligence

The culpable modality of behaviour refers to the violation of an objective duty of care, which occurs in two specific situations, namely: (i) the active subject should have foreseen a foreseeable circumstance, or (ii) the active subject did foresee said situation, but underestimated it trusting that it would not cause any harm. In this order of ideas, article 120 of the criminal code (law 599 of 2000) establishes the crime of culpable personal injuries, indicating that whoever causes another person the injuries described in articles 112 and 119 of the criminal code will be imposed the respective penalty of the reduced criminal type of four-fifths (4/5) to three quarters (3/4).

Likewise, this rule establishes that when injuries are caused using motorized means or firearms, additional penalties may be imposed that prohibit the driving of motorized vehicles and the legal carrying of weapons in accordance with each case.

Taking into account the above, the list of injuries that can be committed negligently is the following:

• Personal injuries with incapacity to work (art. 111 and 112 cp)

• Deformity (art. 113 cp)

• Functional disturbance (art. 114 cp)

• Mental disturbance (art. 115 cp)

• Anatomical or functional loss of an organ or limb (art. 116 cp)

• Injuries with chemical agents, acid, and similar substances (art. 116a cp)

• I give birth to preterintentional abortion (art. 118).

At this point, it is essential to mention the unified punishment established in article 117 of the criminal code. Accordingly, if several of the previously described injuries co-occur, the penalty provided for the most serious one will be imposed. Likewise, article 119 of the criminal code establishes three events as causes of aggravation that increase the penalties, as follows:

1. The same aggravating circumstances as homicide (art. 103) that are enshrined in article 104 of the criminal code are assigned to negligent personal injuries; therefore, if any of these causes are present, the penalty will increase from one-third to one-half.
2. If the passive subject of the personal injuries is under 14 years of age or a woman assaulted due to her gender, the penalties assigned for each type of injury will be doubled.
3. Suppose the active subject of the injuries corresponds to a member of the public force or somebody who performs judicial police functions occasionally or permanently, carrying out legal or administrative procedures. In that case, the penalty will be increased by two-thirds.

Intentional personal injury

Next, intentional personal injuries can be found in the same articles 111 and 119 of the criminal code. It is essential to clarify that all criminal types are intentional unless the same criminal law assigns them the category of negligent or preterintentional. Intention refers to conscious and voluntary conduct to cause serious harm to another person. In this sense, direct intent refers to the complete coincidence between the will of the active subject of the crime and the result. In addition, intent can be:

1. Direct, which refers to the concordance between the will of the perpetrator of the crime and the harmful result.
2. Indirect, which occurs when a necessary result occurs that was foreseeable by the active subject. However, it does not correspond to the purpose that had been proposed.
3. Eventual, which refers to the cognitive aspect of the perpetrator of the criminal conduct, who knows that he can cause the result but does not care and continues to act.

More technically, deceit refers to the intention to carry out a behavior that is legally classified as a crime.

According to the above, the types of wilful personal injuries can be found between articles 111 and 119 of the criminal code. In other words, the criminal types of injuries seen in these provisions can be committed in the negligent or wilful mode of conduct, depending on the particular circumstances of each investigation or judicial process.

…

La Jolla Community Says Goodbye to 9-year Old San Diego Girl

The La Jolla, California community gave their final good wishes and thoughts for young Ashley Heffington’s soul on Sunday. Ashley was a 9-year old girl who died 12 days after her family’s car was hit by an SUV near the San Diego Sports Arena on New Year’s Eve. Locals visited the La Jolla Presbyterian Church to honor the little girl’s memory and have started a memorial fund to help out the family.

Ashley suffered major bodily injuries from the serious car crash before she finally succumbed nearly two weeks later. The driver of the SUV is suspected of driving under the influence of prescription drugs at the time of the car crash. You can read more of the serious La Jolla car crash that took away this young girl’s life in this CBS8.com story.

We believe that tragic losses such as Ashley’s life are major eye-openers to everyone, reminding them about the importance of driving safely. It is important to be as clear-minded and as attentive as possible when driving, especially when traffic is the busiest. We hope and pray for Ashley Heffington’s soul to rest in peace and for the safety of all San Diegans.

If you or any of your loved ones are victims of a La Jolla auto accident and are in need of assistance, don’t hesitate to contact La Jolla car accident lawyer and the San Diego, CA personal injury lawyers for more information. You can also contact the San Diego accident attorneys for helpful information and a free initial consultation.…

Young Child Struck In Corona Car Accident

An unidentified 10-year-old girl suffered serious injuries in Corona pedestrian accident that occurred on September 30, 2011, around 7:30 a.m. in Corona. According to Corona fire Battalion Chief Mike Porter, the child was crossing Sixth Street at Main Street in the crosswalk when an eastbound vehicle struck her.

The girl suffered serious injuries and was immediately transported to Riverside Community Hospital for treatment from where she was later moved to Loma Linda University Medical Center. It appears that the car driver’s recklessness led to this serious crash. The driver did not stop after hitting the child and instead, fled the scene.

The injured victim’s parents should immediately seek counsel from an experienced Riverside County hit-and-run car accident lawyer who would educate them about their legal rights and options and assure that the at-fault car driver is brought to justice. The injured pedestrian’s parents can also file a personal injury claim against the motorist to obtain a timely compensation to cover treatment, medical and hospital costs, and other accident-related damages.

Our personal injury law office sincerely hopes and prays that the injuries suffered by the young girl do not prove life-threatening and heal soon.…

Poway Pedestrian Hit by Pickup, Critically Injured

A 36-year-old Poway woman suffered serious injuries in a truck wreck that occurred on September 13, 2011, around 11 a.m. on Valle Verde Road at Dorset Way in Poway. According to Sheriff’s Sgt. Daniel Vengler, the woman was walking her dog when a small pickup truck veered into her path.

The pickup driver, a 58-year-old Poway man, was going north on Valle Verde Road and lost control of the vehicle. The truck hit a street sign at the intersection and dislodged it. The pedestrian suffered several injuries, including a serious head injury, and was immediately transported to Palomar Medical Center in Escondido to receive medical treatment.

The injured woman should immediately seek counsel from an experienced San Diego County pedestrian accident lawyer who would educate her about her legal rights and options and assure that the at-fault motorist is brought to justice. A detailed investigation into the exact cause of the truck accident is underway.

As for now, the injured pedestrian can file a personal injury claim against the at-fault pickup driver to obtain compensation to cover treatment, medical and hospital costs, loss of wages, loss of earning capacity, and other accident-related damages.

Our personal injury law office sincerely hopes that the injuries suffered by the pedestrian heal soon.…

Riverside Bicycle Crash Injures Bicyclist

An unidentified 20-year-old bicyclist suffered critical injuries in a Riverside bicycle accident that occurred on August 23, 2011, around 7 p.m. at Van Buren Boulevard and Canyon Ridge Drive Road near the California Citrus State Historic Park in the Arlington Heights neighborhood.

According to the Police Officials, the bicyclist was traveling south on Van Buren in the northbound bicycle lane when this crash occurred. The biker attempted to turn onto westbound Canyon Ridge, which took him across traffic lanes and into the path of a northbound GMC.

The injured bicyclist was immediately transported to Riverside Community Hospital to receive medical treatment for the critical injuries suffered.

The bike accident is still under investigation to determine who was at fault and who had the right-of-way. In this scenario, the injured bicyclist should immediately seek counsel from an experienced Riverside County bicycle accident lawyer who would educate him about his legal rights and options and help him obtain timely compensation to cover treatment, medical expenses, hospital costs, and other accident-related damages.

Our personal injury law office sincerely hopes that the injuries suffered by the bicyclist heal soon.…